Still reading this book... and come across a section that's about how to ORGANIZE the project:
''At the end of the day, the story is what matters. A lot of work needs to be done behind the scenes in order to craft the story well, but ultimately the most important thing is to come up with a story that the audience can follow and that produces the desired impact/effect.
You can have great ideas and great research to back it up, but if you don't present the story well, it falls flat. We found that by thinking about the story earlier in the process, especially during the Organize phase, our work was both more effective and efficient.
Many times we were tempted to gather data or do some analysis on areas or topics that ultimately were not that important. This becomes clear as you consider where it would fit in terms of the ultimate story and especially in terms of the final presentation.''
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